PHOTO © CÉDRIC BIHR | LOOK – BRUNELLO CUCINELLI, SHOES – TOD’S
Published by
Watch Your Time
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Thursday, October 1, 2026. Published by Watch Your Time Holding
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W AT C H Y O U R T I M E . C O M
Immediate boarding with:
Audemars Piguet, Blancpain,
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Chanel, Chopard, Grand Seiko,
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LeCoultre, Longines, Louis
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Behind every image,
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Sorry Isaac.
225 years ago, Abraham-Louis Breguet outsmarted Isaac
Newton’s law of gravity by inventing the Tourbillon.
His innovation is now used by watchmakers around the
world. Ever since, Breguet has continued forging the way.
breguet.com
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Featuring an endless array of watchmaking’s most fascinating complications,
the Villeret bears authentic testimony to the talent of our watchmakers.
Essentials imbued with timeless elegance.
A Villeret is for eternity.
Atelier Tourbillon, Blancpain – Le Brassus
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Published by Watch Your Time
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Contents
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European edition 2026, published simultaneously with Le Monde (France),
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Born and raised in the Pyrenees, France, Cédric Bihr completed a degree in neuroscience
in Paris in his early twenties. While on his way to becoming a researcher specialising
in whale behaviour, he discovered a love of writing through a master’s degree in scien-
tific journalism. He has worked for National Geographic, Libération and Terre Sauvage,
following researchers in the Amazon rainforest, searching for whales in Canada and
documenting life in a floating village in Cambodia. Carrying a camera everywhere he
goes, it was on these assignments that Cédric discovered how to capture the other side
of the story. While maintaining a deep connection to reportage and his scientific back-
ground, he has since photographed fashion, portraiture and advertising. He now divides
his time between New York, Paris and Los Angeles. Cédric Bihr has been published in Le
Monde d’Hermès, M le Monde, Vogue, 25 Magazine, Harper’s Bazaar, HTSI FINANCIAL
TIMES, New York Times Style Magazine, Wallpaper, Monocle and has shot advertising
campaigns for Hermès, Chaumet, Fred, Boucheron…
The Watch Your Time 2026 shoot team: Photographer: Cédric Bihr, 1st Assistant: Pablo
Azevedo, 2nd Assistant: Stan Rey Grange, 3rd Assistant: Loïc Zybach – Videographer:
Ivan Isker – Stylist: Fernando Damasceno, Assistant: Patrycja Matysiak – Hair & Make
Up: Camille Arnaud – Models: Nia Liebler and Elliott Reeder, Casting Director: D.A. Cast-
ing – Set Design: hellodecogva – Retouching: Purple Grain – Production: Milana Keller
@eightysixparis.
Photographic compositions by Émilie Erbin @JR Associée, pages 42 to 44 – Creative
Director: Mohamed Ali Saadi – Set design: Marie Noëlle Perriaud.
IMPRESSUM: Founding Editor Christian Llavall-Ubach – Publishing Director
Isabelle Boudringhin, editions@watchyourtime.com – Watch Consultant Éric Dumatin –
Editor-in-Chief Marie Le Berre – Editorial team Arthur Frydman (France), James
Gurney (U.K.), Paloma Recio (Spain), Paolo de Vecchi (Italy), Maya Castel (Switzerland),
Christophe Roulet (Switzerland), Vincent Daveau (France) – Translations Timm Delfs
(German), James Gurney (English), Paloma Recio (Spanish), Paolo de Vecchi (Italian) –
Graphic design Graphic StudioFunk, Geneva – Photolithography Bombie, Geneva –
Printed in the EU.
CHOPARD Alpine Eagle XP TT. Alpine
Eagle, Chopard’s collection of contempo-
rary luxury sports watches, welcomes a
model with an openworked mainplate and
bridges, offering a clear view of the L.U.C
96.17-S movement, a mere 3.3 mm high.
13
JAEGER-LECOULTRE
17
EDITORIAL
Time multiplier
19
BREGUET
21
HUBLOT
23
HERMÈS
24
AUDEMARS PIGUET
26
BVLGARI
28
CHOPARD
34
CLASSIC
From the pocket to the wrist
39
RADO
42
GALLERY
Up in the air
45
RICHARD MILLE
46
LOUIS VUITTON
48
SPORT
Conquest of the Skies
51
TIFFANY & CO.
53
CARTIER
55
CHANEL
56
ROLEX
58
BLANCPAIN
60
ETHICS
Taking flight towards sustainable luxury
63
GRAND SEIKO
65
TAG HEUER
69
LONGINES
70
TECH
The Time of Travel
73
ZENITH
75
PANERAI
77
FREDERIQUE CONSTANT
78
GLASHÜTTE ORIGINAL
Inspired by racing yachts, the J12 was designed to transcend horizons. Seven times stronger than steel, its ceramic
is unmatched in its resistance to abrasions over time. Yet its greatest strength lies in its softness: polished with
diamond powder, it feels as smooth as silk against the skin. Combined with the Calibre 12.1 Manufacture movement,
the exceptional material embodies all the expertise and cutting-edge technology of CHANEL Watchmaking.
An invincible softness that becomes one with whomever wears it.
In The Greatest Strength Lies Softness
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F O C U S
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| WATCH YOUR TIME
FOCUS
JÉRÔME LAMBERT | CEO JAEGER-LECOULTRE
Master
of Precision
At Jaeger-LeCoultre, precision is far more
than a technical requirement, it’s a qual-
ity that is central to the entire culture of
the Manufacture, a disposition clearly
expressed in the new Jaeger-LeCoultre
Master Control Chronomètre line.
Jaeger-LeCoultre presents a contemporary vision
of the haute horlogerie chronometer, that combines
mechanical sophistication, wearability and a strong,
if restrained, visual identity. The result is the Jaeger-
LeCoultre Master Control Chronomètre a concept whose
roots stretch back to the 1950s. In recent years, the tradi-
tional divide between dress watches and sports watches
has steadily dissolved, with collectors increasingly seek-
ing pieces that are precise, refined, technically accom-
plished and versatile enough for any setting without
any sacrifice of style. And this is exactly what the new
collection sets out to deliver.
New Rules
The inspiration for the new collection was found in
the deep reaches of the Maison’s archives as it revisits
the spirit of the 1973 Jaeger-LeCoultre Master Mariner
Chronomètre. One of the original sport-luxury watches
with its integrated metal bracelet, it was a blend of bold
design and classical watchmaking codes. It was a radical
departure from the mainstream then but, half a century
later, the concept feels more relevant than ever.
Visually, the collection introduces a subtle yet unmis-
takable evolution. Reworked proportions of 38 or 39 mm,
depending on the model, give the Jaeger-LeCoultre
Master Control Chronomètre a character that is dis-
ciplined yet relaxed, reinforced by a newly integrated
bracelet. Intricately designed, the bracelet becomes one
of the collection’s defining aesthetic features. Its fac-
eted links echo the Maison’s signature Dauphine motif,
creating a neat continuity between bracelet, hands and
hour markers.
The watches are defined by Jaeger-LeCoultre’s sig-
nature of luxury that is understated and without excess,
“having a strong yet harmonious and elegant presence on
the wrist, thanks to the slimness of the cases,” accord-
ing to Jérôme Lambert, the Maison’s CEO. “This is a pure
expression of the Master line’s DNA.”
Behind that restrained elegance lies a serious tech-
nical achievement. Jaeger-LeCoultre introduces a new
in-house standard, HPG or High Precision Guarantee.
Far from being a mere marketing slogan, the certifica-
tion builds on the Manufacture’s famous 1,000 Hours
Control programme introduced in 1992.
The HPG protocol subjects completed watches to a
battery of simulations designed to reproduce the stresses
of daily wear, including altitude changes, temperature
fluctuations, multiple positions and multidirectional
shocks. Over the course of three days, each watch alter-
nates between active testing and rest periods in order
to replicate a full week of real-world use. That pur-
suit of precision is reinforced by a further chronomet-
ric requirement, with every Jaeger-LeCoultre Master
Control Chronomètre also receiving COSC certification,
a rare double validation in contemporary watchmaking.
Complete Control
Perhaps the standout model in the collection is the
Jaeger-LeCoultre Master Control Chronomètre Date
Power Reserve. It debuts the in-house calibre 738, meas-
uring just 4.97 mm thick, operating at 4 Hz and offering
a generous 70-hour power reserve. In order to maintain
the movement’s slim profile while incorporating central
seconds, the gear train wheels are arranged horizon-
tally rather than stacked. A silicon escapement improves
both magnetic resistance and energy efficiency, while
its dial layout draws inspiration from the 1950s Jaeger-
LeCoultre Futurematic, with two perfectly balanced
counters positioned along the horizontal axis.
Meanwhile, the Jaeger-LeCoultre Master Control
Chronomètre Perpetual Calendar showcases the
Maison’s long-standing expertise in ultra-thin calendar
complications. Measuring just 9.2 mm thick, it combines
a complete perpetual calendar with an especially refined
moonphase display that uses a disc crafted from gold or
platinum, depending on the version.
Finally, the Jaeger-LeCoultre Master Control
Chronomètre Date is perhaps the purest expression of
the entire concept. Compact, slim and exceptionally well
balanced, it perfectly encapsulates Jaeger-LeCoultre’s
ability to unite remarkable technical mastery with a
finely judged sense of style. ■ Éric Dumatin
Jaeger-LeCoultre introduces the Master Control Chronomètre col-
lection with three models that combine COSC certification with
the Manufacture’s new HPG (High Precision Guarantee) standard.
Awarded after a demanding programme of tests and inspections,
the label is intended to guarantee both exceptional precision and
a high degree of aesthetic refinement. Visually, the collection is
distinguished by highly sophisticated integrated bracelets whose
links echo the Dauphine profile of the hands and hour markers,
creating a strong sense of design continuity. The new line includes
both a Date model and a Perpetual Calendar.
1. JAEGER-LECOULTRE Master Control Chronomètre Date.
The automatic calibre 899 is housed in a 38 mm case and dis-
plays the time and date on a sunburst dial. The model is offered
either in steel with a blue-grey fumé dial or in pink gold paired
with a bronze-coloured dial.
2. JAEGER-LECOULTRE Master Control Chronomètre Perpet-
ual Calendar. The calibre 868, equipped with an easy-to-use per-
petual calendar – the synchronised indications can be adjusted
simultaneously using a single corrector – is housed in a 39 mm
case. This model is likewise available in steel with a blue-grey
gradient dial and in rose gold with a bronze-coloured dial. The
moonphase display is enhanced by either a 999/1000 platinum
moon or a 999/1000 gold moon, depending on the model chosen.
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THE LONGINES
MASTER COLLECTION
HENRY CAVILL
ADVERTISING
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RM 64-01 COLNAGO
Skeletonised manual winding tourbillon calibre
65-hour power reserve (± 10%)
Baseplate and bridges in grade 5 titanium
Fast-rotating barrel
Case in white and blue Quartz TPT®
Limited edition of 50 pieces
A Racing Machine
On The Wrist
E D I T O R I A L
| WATCH YOUR TIME
17
EDITORIAL
Editorial by Maya Castel
PHOTO © CÉDRIC BIHR | TROUSERS & SHIRTS – BRUNELLO CUCINELLI | TRENCH – BURBERRY
rivate aviation is a perfectly tuned machine
these days with each component precisely
in its place. And the accuracy is striking, the
quiet efficiency of a Geneva–Los Angeles flight touch-
ing down at the exact scheduled minute is remarkable
given the distance and the vagaries of wind and weather.
The parallels with fine watchmaking are drawn instinc-
tively. The earliest pilot’s watches, which emerged in the
early 20th century, were born of aviators’ needs: instant
legibility and absolute reliability as mastering the skies
meant mastering time.
Business aviation, for its part, has undergone a marked
shift in recent years. Today, its real appeal lies less in
notions of luxury and comfort than in its capacity to
expand time. “People are primarily looking to save time,”
says David Alivertti, Sales Director at Swiss Private Jet
in Geneva. “This mode of transport has also become far
more democratised. It is now considered just another
viable option, even if the sector remains premium.” It’s
the simplicity of arriving directly at the edge of the tar-
mac, of clearing security while the luggage is loaded.
Within minutes, you are ready for departure. The long
waits fall away: “If all goes smoothly, you can be on
board in a matter of minutes. Direct flights are possible
to almost any destination and the time saved is consid-
erable, and you leave when you choose.”
Lunch in the sun on the terrace at the Cipriani in
Venice? A few laps in a GT car at Circuit Paul Ricard?
Several meetings in a single day? All entirely feasible. It is
even possible to combine multiple destinations, includ-
ing those with airports not served by commercial air-
lines or, at the very least, not reachable on a single flight.
Such advantages have driven demand sharply upwards.
The global fleet of business aircraft — predominantly
jets — has grown from around 10,000 active aircraft in
2000 to approximately 22,000 in 2025. This is an his-
toric expansion, underpinned by the increasing value
placed on executive time and productivity.
On board, the atmosphere is correspondingly more
purposeful. “In the vast majority of cases, people are
working. There is always internet access. Many use the
time for meetings, though it is equally possible to rest.
Depending on the size of the aircraft, beyond the confer-
ence table there may be a cabin with beds.” Switzerland,
meanwhile, enjoys a strong reputation in the sector —
for security, quality of service and its strategic location.
“It sits at the crossroads of Europe’s financial and indus-
trial destinations.” ■
Time multiplier
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| WATCH YOUR TIME
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GREGORY KISSLING | CEO BREGUET
Following last year’s 250th anniver-
sary celebrations, Breguet continues to
refine its identity under new CEO Gregory
Kissling. On the menu: fresh momentum
for the Tradition collection and a festival
of tourbillons.
It is no easy balancing act. How do you keep a watch-
maker founded in 1775 relevant without compromising
the qualities that make it unique? “The Maison Breguet
draws on two and a half centuries of heritage, shaped
by the countless technical innovations conceived by
Abraham-Louis Breguet,” says Gregory Kissling, who
became CEO at the end of 2024. “Maintaining the deli-
cate balance between watchmaking tradition and inno-
vation is essential. It is both Breguet’s greatest strength
and, perhaps, its greatest challenge.” This year, that
philosophy is embodied by the Tradition collection,
which remains central to the brand’s identity. “It per-
fectly expresses the Breguet legacy through movement
architecture and design codes inspired by Abraham-
Louis Breguet’s earliest creations. Since its launch in
2005, Tradition has created an ongoing dialogue between
our founder’s heritage and contemporary watchmaking,
making it one of the purest expressions of the Breguet
identity.”
That symbiosis of heritage and innovation is beauti-
fully illustrated by the new Tradition Seconde Rétrograde
7037 (38 mm) and Tradition GMT 7067 (40 mm). Staying
true to the collection’s design language, itself inspired
by Abraham-Louis Breguet’s Souscription and mon-
tres à tact watches of the late eighteenth century, both
models place the movement on the dial side, offering an
entirely different perspective on the mechanics within.
“At the time, no other movement had anything like this
architecture,” explains Emmanuel Breguet, the Maison’s
Head of Heritage. “There was simply nothing compara-
ble.” The concept remains as distinctive today as it was
in 2005, revealing on the front of the watch the elements
normally hidden on the reverse, from the central bar-
rel and gear train to the balance, stepped bridges and
pare-chute shock-protection system, all arranged in a
mechanical composition that is instantly recognisable.
Force of Character
These new models also place renewed emphasis on
movement aesthetics. Breguet introduces an Atomic
Layer Deposition (ALD) process, using nanometre-thin
coatings applied through chemical vapour deposition.
“The process creates colour effects that open up entirely
new possibilities,” says Gregory Kissling. The result is a
striking new visual identity for the movements, with
deep blue, anthracite and jet-black tones highlighting
the distinctive architecture of the Tradition collection.
The effect is reinforced by the guilloché barrel cover and
the meticulous finishing of every component. The same
attention to detail extends to the dials. The Tradition
Seconde Rétrograde 7037, offered in white gold or plati-
num, and the 7097 in rose gold, pair white or black grand
feu enamel with traditional Arabic numerals, while the
platinum Tradition GMT 7067 features a dramatic grad-
uated green grand feu enamel dial whose colours shift
subtly with changing light. It can also be specified with
Eastern Arabic numerals for the home-time display.
Completing the line-up, the diamond-set white-gold
Tradition 7038 is distinguished by a black aventurine
dial whose sparkling surface contrasts beautifully with
the movement’s dark finishes.
The second theme of the year unsurprisingly “revolves”
around the tourbillon, Abraham-Louis Breguet’s land-
mark invention, patented on 26 June 1801 and destined
to become one of haute horlogerie’s most celebrated
complications. Two hundred and twenty-five years later,
Breguet honours that legacy with several new creations
showcasing different aspects of its expertise. The new
Classique Tourbillon 7357 provides the clearest tribute,
revisiting the reference 3350 introduced in 1989 as the
brand’s first tourbillon wristwatch. Elsewhere, Breguet
continues its exploration of grand complications with
the Marine Tourbillon Équation Marchante 5887, whose
dial can reproduce the exact appearance of the sky for
any date, time and location selected by its owner. The
Tradition Tourbillon 7047 remains unique within the col-
lection as the only model to combine a tourbillon with a
fusee-and-chain constant-force transmission, while the
Classique Tourbillon Sidéral 7255, now presented in plat-
inum with a black aventurine enamel dial, continues to
express Breguet’s spirit of innovation through its spec-
tacular mysterious flying tourbillon. As Gregory Kissling
concludes, “Our objective today is to restore Breguet’s
visibility and return it to the position it deserves.” Rightly,
in watchmaking’s pantheon. ■ Éric Dumatin
1. BREGUET Tradition Seconde Rétrograde 7038. Set with 58
diamonds around its 37 mm white-gold bezel, this is the first Tra-
dition to feature a black aventurine glass dial. Beneath it, the auto-
matic calibre 505SR combines deep black ADLC-treated frosted
bridges and mainplate with a retrograde seconds display at 10
o'clock. At its centre, the barrel cover carries a sunburst guilloché
motif echoed on the half-crown oscillating weight visible through
the sapphire caseback.
2. BREGUET Classique Tourbillon 7357. Inspired by the manufac-
ture's first tourbillon wristwatch of 1989, this 35 mm model cel-
ebrates the 225th anniversary of the tourbillon patent. Its hand-
wound calibre 187B, an enhanced version of the renowned calibre
558, is housed in either platinum or, as shown here, Breguet Gold.
Guilloché decoration takes centre stage, with Clous de Paris and
Grain d’orge (barleycorn) motifs on the dial and a new pattern
inspired by the Swiss summit of Dent de Vaulion adorning the
mainplate on the reverse. It also bears the Breguet hallmark.
Master of the Art
of Watchmaking
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F O C U S
| WATCH YOUR TIME
FOCUS
21
At Watches & Wonders 2026, Hublot
resisted the temptation to innovate sim-
ply for innovation’s sake. Instead, with
the Big Bang Reloaded, the Manufacture
took a more nuanced approach, returning
to its signature model, deconstructing it
and rebuilding it around what has become
the foundation of its watchmaking legiti-
macy: the movement itself.
Twenty years after the Big Bang first made its mark,
Hublot has reinterpreted its defining watch. True to the
spirit of the original, the Big Bang Reloaded continues to
challenge established watchmaking conventions without
abandoning the DNA that made it successful in the first
place. “The Big Bang Reloaded is a bold statement,” says
Hublot CEO Julien Tornare. “It reflects not only the evo-
lution of Hublot as a manufacture, but also the evolution
of both the collection and the movement that powers it.”
Same DNA, new energy
On debut in 2005, the Big Bang introduced a bold,
almost bombastic design language. Five years later
came the Unico calibre, a movement that has contin-
ued to evolve through redesigned components, refined
proportions and an increasingly sophisticated architec-
ture. In 2018, Hublot combined the base movement and
chronograph module into a fully integrated calibre, one of
the most demanding engineering challenges in modern
watchmaking and building on that platform, today’s Unico
incorporates five patented innovations. As Julien Tornare
explains: “Transforming the Big Bang Unico into a fully
skeletonised Reloaded model has made it more expressive,
more architectural and completely reimagined.”
The transformation is immediately apparent, the
dial all but disappearing and bringing the movement
to the foreground with the coloured column wheel at
six o’clock and the chronograph clutch at eight becom-
ing the focal points. This gives the watch a remarka-
ble depth and visual drama, the focus being the engi-
neering, the Big Bang’s unmistakably bold design, the
frame. As Hublot explains, “The 44 mm case adopts a
more assertive architecture, with a two-part bezel that
heightens the contrast between materials and finishes.”
Story-time
At the heart of the watch sits the Unico HUB1280 auto-
matic flyback chronograph, perfectly illustrating Hublot’s
technical progress. Comprising 354 components, deliv-
ering a 72-hour power reserve and operating at 4 Hz to
measure elapsed time to one-eighth of a second, it is
unapologetically performance-driven while remaining
true to Hublot’s founding philosophy, the “Art of Fusion”.
The Big Bang Reloaded also celebrates two impor-
tant anniversaries: twenty years of Hublot’s “Invisible
Visibility” All Black concept and fifteen years of Magic
Gold, the brand’s proprietary alloy, second only to dia-
mond in hardness. Alongside those editions are blue
and green ceramic models that demonstrate Hublot’s
expertise in coloured high-tech ceramics. Completing
the permanent collection is a version combining aero-
space-grade titanium with technical ceramic.
As is so often the case at Hublot, engineering alone is
not enough: every watch also needs a story. Here, that
narrative takes shape through two limited editions of the
Big Bang Reloaded, one developed with Usain Bolt and
the other with Kylian Mbappé. Bolt’s version incorporates
a fragment of the track on which the Jamaican sprinter
trained, turning the watch into a powerful piece of sport-
ing memorabilia. Mbappé’s edition reflects the foot-
baller’s own visual identity through bespoke graphics
and a personalised bezel inscription. Together, the two
watches reinforce Hublot’s long-standing partnership
strategy. As Julien Tornare puts it: “In 2009, Usain Bolt
changed history in 9.58 seconds. In 2026, Hublot makes
that achievement eternal.” The Big Bang is Reloaded. ■
Éric Dumatin
1. HUBLOT Big Bang Reloaded Blue Ceramic. The Big Bang
Reloaded presents Hublot’s latest reinterpretation of the Big Bang.
The collection highlights the architecture of the Unico HUB1280,
a flyback chronograph movement incorporating five patented
innovations. In design terms, the Big Bang Reloaded projects
a more assertive personality through its 44 mm case, two-part
bezel and multi-layered dial construction. For 2026, the collection
comprises five regular-production models, including this version
with a 44 mm blue ceramic case, a bezel combining titanium and
blue ceramic, and two interchangeable straps.
2. HUBLOT Big Bang Reloaded Kylian Mbappé. The Big Bang
Reloaded is also available in two limited-edition versions. One of
these was developed in collaboration with Kylian Mbappé. The
watch features a 44 mm white ceramic case with a King Gold
lower bezel engraved at 6 o'clock with his personal motto, 'Trust
Yourself', and an upper bezel in white ceramic. Supplied with
two interchangeable straps: one in King Gold-coloured textile
and the other in black-and-white textured rubber. Limited to
200 examples worldwide.
JULIEN TORNARE | CEO HUBLOT
Reloaded
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MASTER CONTROL
T H E W AT C H M A K E R
O F W AT C H M A K E R S
R O B E R T P AT T I N S O N
Jaeger-LeCoultre Boutique, 13 Old Bond Street, Mayfair, London W1S 4SX