USA Edition 2025 – The New York Times

THE MECHANICS

OF TIME

As seen by Audemars Piguet,

Blancpain, Breguet, Bvlgari,

Cartier, Chanel, Chopard,

Frederique Constant,

Jaeger-LeCoultre, Longines,

Louis Vuitton, Patek Philippe,

Richard Mille, TAG Heuer,

Van Cleef & Arpels…

SPECIAL ADVERTISING SUPPLEMENT TO

THE NEW YORK TIMES

USA EDITION SUNDAY OCTOBER 26 2025

Noel Capri

lights up time

Behind the scenes of a photo shoot

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One invention at a time

A.-L. Breguet redefined the art

of horology with his inventions.

His pursuit of perfection continues

to inspire those shaping the future.

To celebrate this legacy, Breguet

introduces the new Type XX 2075,

a tribute to functional elegance

and aeronautical spirit.

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Contents

EDITORIAL

Mechanically Yours

BREGUET

TAG HEUER

CARTIER

SPORT

The mechanics of sport

CHANEL

VAN CLEEF & ARPELS

CHOPARD

LONGINES

BLANCPAIN

COLLECTOR

The mechanics of the heart

LOUIS VUITTON

FREDERIQUE CONSTANT

GALLERY

The mechanics of time

BVLGARI

WOMEN’S

Women’s Mechanical Watches

TIFFANY & CO.

CITIZEN

FERDINAND BERTHOUD

AUDEMARS PIGUET

TECH

All is revealed

H. MOSER & CIE

PATEK PHILIPPE

RADO

ZENITH

USA Edition – Sunday October 26 2025

This advertising supplement is produced by Watch Your Time Holding and did not involve

the reporting or editorial staff of The New York Times.

Reproduction, even partial, of material published in Watch Your Time is strictly prohibited.

advertising supplement are the responsibility of the Watch Brands.

WATCHYOURTIME .COM

Luc Braquet is a Parisian Photographer. After several years working as an art direc-

tor for major advertising agencies Luc decided to live out his passion for photography.

He has worked for the magazines Vogue, Madame Figaro, Tatler UK, Elle… His story-telling

transfigured by photography is a permanent quest for classicism and timelessness.

The Watch Your Time 2025 shoot team: Models Noel Capri and Victor Le Dauphin –

Photographer Luc Braquet – Photography Assistant Ella Bats – Videographer, Behind the

Scenes Ivan Isker – Stylist Fernando Damasceno – Styling Assistant Louise Victor – Hair

Sebastian Bascle – Make-up Joana Lafourcade – Producer Milana Keller @Mayak Productions

– Styling credits: Cover Emporio Armani, hat by Maison Michel – Summary & Editorial Tod’s

– Classic cars: 1953 Jaguar XK Roadster in white, 1967 Aston Martin DB6 Dubonnet Rosso.

IMPRESSUM: Publisher-founder Christian Llavall-Ubach – Publication Director Isabelle

Boudringhin, management@watchyourtime.com – Watch Consultant Éric Dumatin – Editor-

in-Chief Marie Le Berre – Editorial team Arthur Frydman, James Gurney, Roberta Naas,

Paloma Reccio, Christophe Roulet, Victoria Gomelsky – Translation James Gurney, Sandra

Petch – Photographer Luc Braquet – Photographic compositions (pages 44 to 46) Romin

Favre, production and styling Julie Chanut-Bompard – Graphic Design Graphic StudioFunk,

Geneva – Photoengraving Bombie, Geneva – Printed in the EU (TBC).

VAN CLEEF & ARPELS Sweet Alhambra Watch.

Created in 1968, the Alhambra motif joined the

watch collection thirty years later. Since then,

the four-leaf clover-shaped timepieces have

been constantly reimagined to keep bringing

good luck to the world. Rooted in the Sweet

Alhambra aesthetic, this new quartz watch fea-

tures a sunburst guilloché gold dial at the cen-

tre of a gold case framed with golden beads.

A creation crafted entirely in yellow gold, pre-

sented on a glossy VCA blue alligator strap.

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Mechanically Yours

Watchmaking echoes the world of automobiles

in many ways; through its universe, its spirit, its

performance, its vehicles and engines and across

all eras. This issue follows in the tracks of watch-

makers involved in racing or working alongside

drivers, of those who draw inspiration from cars

to create timepieces, and above all, of those who

continue to uphold the art of mechanics. Fine auto-

motive engineering, among the foremost muses

for fine horological mechanisms, serves as our

compass.

Today’s horological mechanics inspire

cross-generational passion and foster commu-

nities of collectors and enthusiasts ever eager to

share their discoveries. Watchmakers often speak

to them directly, offering limited editions, one-

off pieces, and reinterpretations of now-legend-

ary models. And women are no longer an after-

thought – not only do many freely opt for watches

traditionally deemed masculine, but they now

enjoy an increasingly diverse selection of

female-centric watches, particularly when it

comes to complications: it’s no coincidence that the

annual Grand Prix d’Horlogerie de Genève (GPHG)

has had a dedicated “Ladies’ Complication” cate-

gory for over a decade.

On the sportier side, chronographs naturally

lead the charge. With the ability to measure short

intervals, just like the timing instruments used in

racing, they thrive in arenas where performance is

key, most notably in the world of motorsport. In this

edition, Noel Capri hits the road, captured through

the lenses of talented photographers Luc Braquet

and Romin Favre, creating a narrative thread that

highlights how watchmakers maintain ties with

the automotive world, not least within Formula 1,

celebrating its 75th anniversary this year.

But above all, what we’re celebrating here is

horological mechanics as an art form — an art that

has flourished ever since timekeeping stepped

beyond the bounds of necessity and utility. At the

high end, watchmaking is indeed an art, the 12th, if

you will, in tribute to the 12 hours traditionally dis-

played on a watch dial. Fittingly, “Craftsmanship of

mechanical watchmaking and art mechanics” has

been inscribed on UNESCO’s Representative List

of the Intangible Cultural Heritage of Humanity

since 16 December 2020.

As an art form, horological mechanics is step-

ping into the spotlight more and more often, show-

cased through increasingly creative stagings. More

than ever, it seeks to captivate and stir passions, an

enthusiasm that will now have a global stage every

October the 10th: in reference to the customary 10:10

display on watch dials, this date is now officially

recognised as International Watchmaking Day. ■

Editorial by Marie Le Berre

E D I T T O R I A L

RM 75-01

Skeletonised manual winding tourbillon calibre

65-hour power reserve (±10%)

Baseplate and bridges in titanium,

5N gold and grey PVD treated

Flying tourbillon with variable-inertia balance

Fast-rotating flying barrel

Case in clear sapphire

Limited edition of 15 pieces

A Racing Machine

On The Wrist

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F O C U S

Breguet is celebrating its 250th anni-

versary with a year of global events and

a suite of exceptional launches.

Wearing a watch on the wrist, enjoying the

convenience of automatic winding, reading the

time by touch in the dark, benefiting from excep-

tional precision via a tourbillon regulator and shock

protection, reserving a watch through pre-order,

admiring a finely guilloche dial… What we take for

granted in watchmaking today were once revo-

lutionary innovations. In the 18th century, these

were groundbreaking achievements, and they all

stemmed from the visionary genius of a single man:

Abraham-Louis Breguet. “We owe him an extraor-

dinary number of inventions and refinements that

remain relevant today,” explains Gregory Kissling,

the CEO of Breguet since autumn 2024.

The golden thread

Celebrating this exceptional legacy, the maison

is marking 250 years of uninterrupted history — no

small feat. But where to begin? “Breguet’s story

is so rich and layered that we’ve structured the

year into nine chapters, each with a key product

unveiling or event,” says Kissling. The common

thread winding through this yearlong celebration

is a defining material: Breguet Gold. A new, pro-

prietary alloy that mixes silver, copper and palla-

dium with gold, offers greater resistance to disc-

olouration and enhanced stability compared to

conventional alloys and its softly pink-toned yel-

low is directly inspired by the 18th-century alloys

used by watchmakers of Breguet’s era.

All the pieces presented in this celebration

of two and half centuries of history feature this

new alloy, including the first commemorative

model revealed in Paris this April, a decision that

was bound to create a surprise. Rather than the

expected technical showcase of gears and com-

plications, Breguet have chosen a purer, sim-

pler tribute to the character of the era with the

beautifully pared-back Classique Souscription.

Characteristically, the watch has a single pom-

me-style hand and a pristine white grand feu

enamel dial, of exceptional clarity and legibility.

More importantly, it recalls a pivotal moment in

Breguet’s post-Revolution history: the subscrip-

tion model with which he launched his watch-

making business. Innovatively, Breguet distributed

handbills inviting clients to secure their watches

by ‘subscribing’ (hence ‘Souscription’) a deposit of

25%. In an era where most almost all watches were

made individually, the 700 orders that his scheme

generated funded his new business and kept his

workshops busy for the next thirty years.

Following the Classique Souscription, came the

Tradition Seconde Rétrograde 7035, presented in

Shanghai. This model introduced a new guilloché

pattern to a model that has come to exemplify

Breguet in the 21st Century. What drew Gregory

Kissling to the Tradition model was its very essence:

“That deep perspective view into the movement

reveals the complexity and refinement that define

every Breguet timepiece. To me, that’s the core of

Breguet’s DNA — a strong visual identity, instantly

recognisable and full of character.” ■ Éric Dumatin

1. BREGUET Tradition Seconde Rétrograde 7035.

Part of the Tradition collection, which pays tribute to A.-L.

Breguet through its movement-centric architecture, this

piece features several brand exclusives: Breguet Gold, Breg-

uet Blue, and the ‘Quai de l’Horloge’ guilloché, all created

for the 250th anniversary of the Maison. On the reverse, a

crescent-shaped platinum rotor echoes historical motifs.

This 38 mm automatic Tradition model includes is lim-

ited to 250 pieces.

2. BREGUET Classique Souscription 2025. Purity defines

this 40 mm watch inspired by historical Souscription mod-

els. It displays only the hours – with remarkable precision

for a watch of this type. On the reverse, the Breguet Gold

case is decorated with ‘Quai de l’ Horloge’ guilloché, while

inside is the new manually wound calibre VS00, which has

a four-day power reserve. The massive ratchet wheel is

engraved with A.-L. Breguet’s original description of the

movement taken from the taken directly from the pro-

spectus he produced.

The Master of Time

GREGORY KISSLING | CEO BREGUET

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F O C U S

TAG Heuer has never been one to simply

mark time and in its 165th anniversary,

the brand’s unparalleled motorsports

credentials see it back where it belongs,

in the cockpit as Official Timekeeper

of Formula 1.

Racing is hardwired into TAG Heuer’s operating

code, there’s no sense of the brand getting involved

or borrowing an aesthetic here. The first watch

brand to apply its logo to an F1 car in 1969 and

the first to sign a sponsorship with a race team in

1971 and the log since accompanied 239 wins, 613

podiums and 15 driver world championships. TAG

Heuer is part of Formula 1.

Antoine Pin, TAG Heuer’s CEO, sums it up: “After

sixty years in F1, TAG Heuer is embedded in the

collective memory. It’s just natural.” Pin’s prede-

cessor, Frédéric Arnault, re-energised TAG Heuer’s

relationship with motorsport through a partnership

with Porsche that resonated through the paddock

and beyond and now, TAG Heuer returns to the grid

not only as a participant, but as Official Timekeeper.

It’s a status that not only reinforces TAG Heuer’s

technical reputation but brings a vast global audi-

ence; the 1.5 billion that follow the sport avidly.

Yet visibility alone doesn’t justify the commit-

ment. At the heart of TAG Heuer’s re-entry into F1

is a sense of shared values – precision, endurance,

and the visceral union between human and machine.

It’s a sentiment that underpins the brand’s new

‘Designed to Win’ campaign, unveiled at Watches &

Wonders Geneva 2025, a campaign that riffs on the

‘mind games’ that fuel triumph.

To bring the campaign to life, TAG Heuer enlisted

a trio of athletic titans: the ten-medal Olympian, Carl

Lewis, Double F1 champion, Mika Häkkinen and

4-medal Olympic swimmer, Summer McIntosh.

Representing different disciplines, but united

through their meticulous preparation, laser focus

and an unyielding will to push through perceived

limits. “Between sport and watchmaking, the over-

laps are not just poetic, they’re practical,” says Carole

Forestier-Kasapi, Director of Movement Strategy. “For

us, everything is about ‘functional design’, requiring

fundamental lab research and flawless quality testing

to push the limits of performance, functionality, and

durability. It’s a mindset very similar to that of elite

athletes. Like them, we constantly measure time!”

This spirit is perfectly embodied in this year’s

watches — starting with three Formula 1 watches

and, for the adrenaline junkies, five versions of the

Formula 1 Chronograph, including one dedicated

to Oracle Red Bull Racing. On the racing front, the

ceramic-cased Monaco Split-Seconds Chronograph

F1 is the showstopper, a study in split-second drama

accurate to 1/10th of a second.

If it’s innovation you’re after, there’s the Formula

1 Solargraph that can run for 24 hours of from just

one minute of light exposure and up to 10 months

after 40 hours: the battery holding the charge

will last for 15 years. Rounding out the lineup are

new Carrera models, including a Chronosprint x

Porsche Rallye, a Carrera Day-Date and a Carrera

Chronograph for women. “An elegant, precious

watch that also has the plus of being a chrono-

graph” as Pin describes it. Pure TAG Heuer in other

words. ■ Éric Dumatin

1. TAG HEUER Carrera Day-Date. To mark TAG Heuer’s

return to the F1 circuits in 2025, the iconic Carrera Day-

Date has been updated both aesthetically and techni-

cally. Available in five 41 mm models in a number of mate-

rials, colours and finishes, it houses the exclusive TH31

movement, developed with AMT, boasting an impres-

sive 80-hour power reserve. The steel model with sunray-

brushed blue dial epitomises classic elegance.

2. TAG HEUER Formula 1 Solargraph. The Formula 1 line

returns boldly with nine 38 mm models: three regular col-

lection steel-bracelet versions and six limited editions on

rubber straps, with launches timed with Grand Prix, such

as the black-and-yellow version tied to the Mexico GP. The

standout features are the use of bio-polyamide either for

the bezel only or for both case and bezel and the Solar-

graph solar-powered movement.

Top chrono!

ANTOINE PIN | CEO TAG HEUER

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In 2014, Cartier inaugurated its Maison

des Métiers d’Art, a unique initiative

dedicated to preserving and passing

on rare and precious artisanal crafts

that bring soul and substance to watch-

making.

Cartier is a must-see at any edition of Watches

and Wonders Geneva for anyone who truly appreci-

ates fine watchmaking and values the artistic mas-

tery that is it at its heart. And without fail, Cartier

surprises. The Parisian Maison is known for its rare

creativity, not only in the way it handles a unique

heritage of imaginative designs that dates back

to the early 1900s, but also in unveiling bold new

forms and feats of craftsmanship.

Horological sculptures

Within the Cartier Privé collection, a magnet

for watch enthusiasts that each year reveals a

new take on one of the Maison’s signature shaped

watches, the spotlight was on the Tank à Guichets,

a design from that features a digital time display.

“Here, the traditional dial disappears in favour of

a single sculptural volume, a solid gold case with

pure lines and precisely calculated proportions”

explains Pierre Rainero, Cartier’s Director of Image,

Style and Heritage. “And within, there’s a jumping-

hour mechanism and running minutes – techni-

cal sophistication in service of design, as always

at Cartier.” Also as usual, the Tank à Guichets was

accompanied by a suite of equally remarkable and

unconventional pieces.

Alongside the new Tressage creation, a true

“watchmaking sculpture” made of two twists of

gold and diamonds surrounding a rectangular dial,

it was impossible to ignore the Panthère jewellery

watch. This gem adds a new chapter to the story

of Cartier’s incomparable bestiary and deserves

special mention for its connection to the Maison

des Métiers d’Art.

Founded in 2014 in a restored 17th Century

farmhouse near the La Chaux-de-Fonds manufac-

ture, this centre of excellence has a special status

within Cartier. “The Maison serves to showcase our

artistic expertise, not only those crafts we protect

but also those we continue to develop, often by

blending them with other decorative arts,” explains

Karim Drici, Senior VP – Chief Operating Officer.

Spectacular Creations

The Maison des Métiers d’Art is home to around

fifty highly skilled artisans with ‘golden hands’,

who practice and develop a range of furnace-based

crafts, metalworking techniques and composition;

always passionately and always driven to inno-

vate and to revive lost techniques. “To enrich our

approach and promote the sharing of knowledge,

we welcome artisans from diverse backgrounds,”

continues Karim Drici. “This aligns perfectly with

our commitment to preserving and passing on

these crafts to future generations”.

The latest Panthère de Cartier jewellery watches

highlight the Maison’s mastery of gem-setting in

particular. One standout model “sparkles with the

light of more than 1,100 diamonds,” says the brand,

noting the 230 hours of work required to complete

the piece. “And, always looking to create a sense

of naturalism, our jewellers chose a ‘fur-setting’

technique for the emerald-eyed panther, a Cartier

signature that involves folding the metal over

onyx to create tiny threads that look like hairs”. ■

Éric Dumatin

1. CARTIER Tank à Guichets. Part of the Cartier Privé

collection, the Tank à Guichets, based on a 1928 model,

is powered by a specially developed, hand-wound move-

ment, the Calibre 9755 MC. In this platinum version, it

displays jumping hours at 10 o’clock and running min-

utes at 4 o’clock, with burgundy-coloured Arabic numer-

als and minute track. The brushed-finish case measures

37.6 × 24.8 mm, and the crown is elegantly placed at 12

o’clock, true to the original. Limited edition of 200 num-

bered pieces.

2. CARTIER Panthère Jewellery Watch. On a Toi & Moi

bracelet, Cartier’s emblematic panther, meticulously

sculpted in three dimensions, gazes at the petite dial of a

quartz watch. In white gold, the model sparkles with over

1,100 diamonds on both dial and bracelet – pavé-set for

the dial, snow-set for the bracelet. The panther features

emerald eyes and an onyx-spotted coat using a technique

unique to the Maison.

F O C U S

Art and mastery

KARIM DRICI | SENIOR VP - CHIEF OPERATING OFFICER CARTIER

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24 | WATCH YOUR TIME – USA | SPORT

TAG HEUER Monaco Split-

Seconds Chronograph | F1®.

TAG Heuer marks its return to For-

mula 1 circuits with, among oth-

ers, this striking Monaco in white

ceramic and sapphire crystal, sized

at 43 x 43 mm, revealing the auto-

matic TH81-00 calibre beneath a

translucent dial and through the

case back.